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  • Writer's pictureWander

Welcome Fourth Wall Wines!


We are excited to welcome Joel Wilcox - Founder & Director of Fourth Wall Wines LIVE via Zoom on Thursday to share a bit about the winery's history and what's to come for 2022 and beyond.

Fourth Wall Wines is the novel vinous project from Joel Wilcox. Joel grew up in Niagara-on-the-Lake (Ontario, Canada) and has worked with wine in all phases since 2000. He has polished glasses, pruned canopies, cleaned tanks, written label copy, entertained celebrities, spilled Chambertin, and tracked pallets across the oceans. But home is special. Local matters, now more than ever. He is guided by the desire to create distinctive, singular wines. The highest levels of quality that can be achieved in Ontario. And that doesn’t happen in a vacuum: we need to learn from each other.

At the time of this writing, there is no ‘Fourth Wall Winery’ — just an invisible, simulated network of forward-thinking partner-wineries. Call it a ‘Virtual Negociant‘ or a ‘Simulacra Winery’.

Join us for build-your-own flights, live music and discounted bottle sales.

It's time to start making Thursdays your favourite night of the week!

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